No matter how many details you can think of, or plan for those details, you will not think of everything, and not everything will go according to your plan, especially when you are working with a project involving as many moving parts as Nashville Fashion Week
Every year The Community Foundation of Middle Tennessee teams up with NFW and put on a week of fashion related events. This year there was over 100 different events all across the city. My job was to make sure the event was well documented and appeared as excellent in photos as it was in person. It was also important to show different perspectives of the same event.
• Gathered Resources • Adjusted and Removed • Trusted the Professionals • Communicated • Repeat
My first plan of attack was to look at the resources NFW already had, photographers, systems, and templates. Then I pulled from those resources that worked well, and called them back into action. Then I gathered what did not work well from previous years (based on input) and made adjustments or did something new altogether.
It's always so interesting to me that someone hires a professional to do a job and then tells them how to do it. One of the questions in the application was "What are you most interested in shooting from the following list..." I trusted that if they were excited about it they would do better than someone who was told what to be excited about.
Once I confirmed the right photographers, I made sure to connect with them to talk about expectations (on both sides), gave them all of the information and tools to set them up for success, and also made myself available before during and after if there was anything left to the imagination.
I was surprised how well everything came together, despite some Dropbox issues (grrrrr), and people walking on the runway during the show. When all the work is said and done, I am quite happy with how the long week of events went. And next year the same 4 steps will get me through.